OD Hotels, a group with roots in Ibiza and a growing presence in several cities, has presented in FITUR 2026 its new strategic positioning under the brand The NeighbormoodA renewed way of understanding the hotel industry that moves away from conventional models, to integrate into the urban dynamics of neighborhoods and become a a real meeting point between travelers, residents, local businesses and everyday culture.
This concept, defended by Marc Rahola Matutes, founder and CEO of OD Hotels, is betting on a tourism “in a positive light”, more connected with the life of the neighborhoods, respectful with the local environment and committed with the daily life of each community.
The central idea is that a hotel should not just be a place to sleep, but a living space that coexists with the surrounding neighborhoodssupporting the local economy and contributing to urban vitality without transforming or displacing it.
The proposal is structured around four main pillars:
• Interior design designed to feel at home, reflecting the authentic character of the neighborhood where it is located.
• Inclusivenessmaking everyone — guests and residents — feel welcome in every space.
• Local productFrom gastronomy to experiences, integrating the best of the destination's culture and craftsmanship.
• Personalization.adapting the service to each visitor and creating genuine connections.
Far from traditional tourism models that sometimes decontextualize a destination, The Neighbormood proposes a hospitality that accompaniesThis approach, which integrates with the surrounding environment and contributes to the regeneration of urban life, understands the neighborhood as the heart of the travel experience. It aims for accommodations to function as social and cultural drivers, helping to develop vibrant neighborhoods with a strong sense of community. without losing its local essence.
In Ibiza, this philosophy takes on special relevance: towns and villages with their own identity can coexist with tourism in a sustainable and respectful way when hotels like those of OD Hotels are conceived as Open participation spaces, integrating cultural activities, local gastronomy, collaborations with local businesses and services adapted to residents and visitors alike.
Concrete examples of this integration can already be seen in places like Ocean Drive Ibiza and Ocean Drive TalamancaHotels that, in addition to offering quality stays and careful design, function as cultural settings, experiences and activities that strengthen the urban and social fabric of the island.
With The Neighbormood, OD Hotels reaffirms its vision that travel is not just about occupying a space, but to live with it, experience it, and return with real bonds, whether with people, businesses, or local customs. As their manifesto states:Come as a stranger, return as a neighbor. "
A philosophy that transforms each stay into an opportunity to experience the destination from within, not from without, and that positions OD Hotels as a brand committed to... conscious, culturally respectful and socially committed tourism in Ibiza and beyond.
