O Beach opens a new chapter in its career with the announcement of UMusic Beach Clubs & Lifestyle, a joint venture created together with UMusic Hospitality & Lifestyle, In collaboration with Universal Music Group, and IMI GroupThe owners and founders of the brand. The alliance marks the beginning of an international expansion that seeks consolidate the model of O Beach in new destinations and develop a concept of five-star beach club and where The music it is situated in the center of the experience.
During the last decade, O Beach It has become one of the major figures in contemporary daylife, redefining the daytime scene in Ibiza and extending its language to Dubai with an elevated hospitality proposition driven by music. Its flagship venues will continue to operate under the brand. O Beach within the initial portfolio of the new platform, which is born with a vocation for global growth and creative coherence.
Through UMusic Beach Clubs & Lifestyle, the new strategic alliance will develop and operate destinations in different regions of the world, with selective expansion planned in Europe, Middle East and AmericaThe first location is currently in the negotiation phase, while O Beach will contribute its operational leadership to ensure continuity and consistency in the evolution of the concept towards new markets.
"It's about creating spaces where the Music should not only accompany the experience, but define it.", Explain Robert LaviaCEO of UMusic Hospitality & Lifestyle. Similarly, Maxi JohalChairman of IMI Group, highlights that the alliance represents both continuity as evolution For the brand, this allows it to transfer its DNA to new scenarios without losing the essence that has defined its identity from the beginning.
Beyond specific openings, UMusic Beach Clubs & Lifestyle is envisioned as a long-term global platform that integrates music, travel and lifestyle within an expanding cultural ecosystem, designed to evolve with contemporary culture and connect with new audiences around the world.
